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House of Fraser

Hired for a short term contract to evaluate and make recommendations for the improvement of the Shopping Basket.

Define user journeys, interaction models, low fidelity sketches, wireframe and prototype to establish recommendations for the improvement of the checkout process and the inclusion of some new features which aim to aid conversion in the new year.

Martin White - House of Fraser

Martin White

Darren worked with me for two weeks to help shape some complex user journeys for House of Fraser. He presented solutions to senior stakeholders in a calm and professional manner using appropriate models to clearly convey the features, benefits and risk of each approach. In this short time he truly absorbed himself in the task, collaborated openly with the wider team and was a pleasure to work with. The unfortunate timing of his holiday curtailed his contract with us, but if the opportunity arises, I would gladly appoint him again.

 

Work Involved:
  • eCommerce
  • User Experience
  • Wireframing / Prototypes
House of Fraser
House of Fraser
House of Fraser
House of Fraser
House of Fraser
House of Fraser
House of Fraser
House of Fraser
House of Fraser