A selection of people who have endorsed my work in a professional capacity.


Stefan Wobben

Interim Head UX, Thomas Cook

Darren has excellent interaction design skills and great knowledge of front-ending. He has a strong eye for feasibility and is a very pleasant person to work with. Darren is critical, in the most positive sense of the word, and a strong advocate of human centred design.

Darren Ballinger

Software Developer/Tech Lead (Contract), BT

When Darren joined the RSQE project at BT he immediately transformed the appearance of our web UI by adding a crisp and intuitive style. However his real forte lies in being able to put himself in the shoes of the user when designing interaction models and application flows. The ideas that he gave us are now being used in the latest project.

Drew Tavernier

Senior Interaction Designer, Thomas Cook

I have been working with Darren at Thomas Cook for the past 4 months and have been continually impressed with his Human Centred Design focused problem solving. He has delivered projects to high standards with tough deadlines and been professional throughout. I would recommend Darren to any organisation needing a User Experience designer.


Cathy Cotton

E-Commerce Product Manager, Thomas Cook

Darren is an extremely detailed and talented user experience designer. I have had the pleasure of working with Darren on several major company initiatives and I can honestly say that his designs are of the highest quality. He takes great pride in his work and strives for perfection every time. I would certainly recommend Darren for any company looking to improve their online customer experience.


Martin White

Senior User Experience Manager, House of Fraser

Darren worked with me for two weeks to help shape some complex user journeys for House of Fraser. He presented solutions to senior stakeholders in a calm and professional manner using appropriate models to clearly convey the features, benefits and risk of each approach. In this short time he truly absorbed himself in the task, collaborated openly with the wider team and was a pleasure to work with. The unfortunate timing of his holiday curtailed his contract with us, but if the opportunity arises, I would gladly appoint him again.


Paul Grayson

Senior Marketing Manager / Conversion Manager, Booking.com

Darren definitely has an eye for excellent design and pays a lot of attention to detail. He has a very calm and friendly demeanor and is very easy to work with – very important when collaborating to achieve the right design.


Dug Falby

Head UX & Design, Dixons Retail

Darren has been on the team for a few months now and I’ve been getting stacks of positive feedback from stakeholders. They tell me the quality of the work is great and that Darren doesn’t just find design solutions, he finds design solutions fast! I’d certainly hire him again.


Chris Brown

eCommerce Content Manager, Dixons Retail

Darren was a tremendous person to work with and whilst employed as a web designer, Darren’s knowledge on a plethora of online disciplines soon became apparent. He was able to understand and advise on end-to-end challenges, approaching eCommerce from a holistic angle as opposed to that of perhaps a standard designer. Design, systems, development, customer engagement, SEO, functionality – nothing was outside of Darren’s comfort zone to discuss. I was supremely impressed with Darren’s professionalism, talent and dedication. It also happens that he was a great person to work with and very good to have in the team. I would highly recommend Darren in any design or consultancy position online and genuinely hope to work with him again soon.


Anna Mildwater

Online Visual Design Manager, Dixons Retail

Darren possesses an impressive combination of sound technical skills and an inspiring creative flair. Darren’s passion for clean, standards-compliant xhtml and his craving to produce only the highest quality of work is apparent from the word go. Whilst working in my team Darren exceeded my expectations as a web designer, continually delivered and built solid relationships with internal departments and stakeholders. Darren is meticulous, organised, and reliable and I sincerely hope we can work together again in the future.


Neil Smith

Web Designer, Dixons Retail

I worked with Darren Smith within the e-commerce web team at Dixons Retail for about 8 months at the end of 2010. Darren has a very good work ethic. He’s a solid experienced designer, his knowledge and experience would suit any company looking for a team player with a strong design flair. I also found Darren very approachable and easy to work with. I would have no hesitation in recommending Darren to employers looking for an experienced web designer or graphic designer.


Peter Chermie

Web Designer, Dixons Retail

I worked with Darren at Dixons Retail. We have been working together on PC World, Currys and Dixons rebrand project and also on a number of online campaigns for these brands. He proved to be a real professional. His knowledge and professional approach always were a great help. I truly recommend Darren to any employer.


Mark Potton

Web Marketing Team Leader, Booking.com

Darren is a very competent designer with a great eye. He’s worked on a variety of projects over the four years I’ve known him, including web design & optimisation, offline promotional materials and email marketing newsletters all of which helped to attract customers and deliver bookings.


Tarwinder Dhak

Java Software Developer, Booking.com

I’ve worked with Darren for many years, and I was always struck by his keen eye for simple, attractive and effective design. As well as being an effective designer, he has great team skills, always willing to contribute and discuss a wide range of ideas, and then leveraging those ideas in his designs. Darren would be a great asset to any organisation.


Andrea Sabatini

Business Development Manager, BOOKING.COM online hotel reservations

Darren has been a really efficient member of the team, self-motivated hard working professional who I enjoyed to work with.


Virginie Faggin

Web Marketing, Booking.com

It has been a pleasure working with Darren. As a member of the Web Marketing Team, I worked with Darren on various projects. Darren’s knowledge of web design, search engine optimisation and web marketing has helped make our website a great success. He was always very helpful, even with last-minute requests. He demonstrated an ability to work with a wide range of people, some with high technical skills, and some with almost none (like me !!) and an ability to solve problems. As you can tell, I have enjoyed working with Darren very much, but not only for the reasons cited above. Most important is a person’s work ability to work with competing deadlines and priorities, and still be pleasant and fun to work with. Darren is simply a very nice person with a good work ethic that has made working with him a pleasure. If you would like any more information about Darren, please do not hesitate to contact me.


Mark Welland

Director, New Media Works / O-Music

During the couple of years we worked together, it was easy to see that Darren had a great eye for detail along with creativity and ideas that were managed well by his discipline in working through them. He was happy to run with a project on his own, or work as part of a team

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